Cyberweek Fall 2006 September 25-29

Edward Rholl, Moderator of the E-Lawyering Discussion Board interviewed law marketing expert Larry Bodine about the future of the business of lawyering, particularly as it is impacted by the proliferation of competition from non-lawyers. Among the topics you'll hear about in this 45 minute podcast are the importance of understanding the changing marketplace; how to use blogs, the firm website and educational offerings to expand your reach, position your practice and develop a following in cyberspace; and how to position your firm or practice around the market instead of just marketing at people. During the conversation Larry and Ed discuss the amazing potential of ICT for firms of all sizes. Larry provides specific examples of law firms and lawyers who are truly benefitting from the use of ICT and specific pointers for lawyers who want to get into the act but don't know where to start.

RSS/Podcast URL: http://cyberweek.internetbar.org/fall2006/rss.xml

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