Internet Bar understands that many, many lawyers want to more aggressively participate in the global business market opened by the Internet, social and business networking tools and other new technology, but are often hesitant to do so because of continuing uncertainty about what the rules of ethics allow. In an effort to provide best practices, bright-line tests and up-to-date commentary, Internet Bar is providing an entire series of ethics podcasts related to the topics in our e-course library at the Internet Bar Institute.

We're pleased to offer a series of articles by nationally known law marketing and technology consultant Larry Bodine. Larry has consulted with firms large and small for many years and runs one of the busiest and most informative web sites out there to help law firms understand and capitalize on the promise of technology and new avenues for building business. In this first article, Larry provides an example of how law firms can capitalize on latent assets to generate revenues and attract new clients.